Research
Why Oslo?
1. Most Visited Nordic Country
2. Known for its many museums
3. close to Northern Lights sightings
4. Restaurants are known for amazing seafood
5. manmade and natural landmarks
6. surrounded by beautiful landscapes and hiking trails
7. Nation known for its alcoholic drinks
Demographics
Population: 1,074,888
Expenses: Top 5 in expenses and salaries in the world
Industry: Norwegian banking capital and European Trade
Ethnicity: 70% ethnically Norwegian | 30% Immigrants
Macro Site
Macro Site
Macro Site
Our location is in the upper part of the Oslo Fjord on a peninsula. Existing transportation is close in both land and sea form to our site.
Micro Site
Macro Site
Macro Site
The existing buildings around our location are relatively short, keeping all views clear. across the sea are islands that guests can visit with beautiful ports surrounding them.
Short Term Traveler
Short Term Traveler
Short Term Traveler
- Average one-week stay
- Come in smaller parties
- Would reserve smaller guest rooms
- Expectations of easy transportation, great views, and a large range of experiences that are easy to access
- Average Expenses $$$
Long Term Traveler
Short Term Traveler
Short Term Traveler
- Average two to three-week stay
- Party size ranges from a small party traveling Europe to a larger family vacation
- Would want a suite reservation to spread out
- Expecations of high comfortability, many readily avaibile amenities at the hotel, and acessibile and helpful staff members
- Average expenses $$$
Norwegian gods
Njord, the god of wind and water, jumped out to us because of our site location being on the coast of Oslo. He is popular amongst of Norse and is worshiped to bring sailors safety and plentiful bounty when they return home. his name means strong, vigorous, and healthy, which are all positive characteristics that can be translated to our hotel.
Njorden Hotel
This god, that encompassed so much of what we were trying to achieve, is what inspired the name of our hotel. adding 'en' to a word in Norwegian means 'the', giving use Njorden Hotel or in English 'The Njord Hotel'.
Goals and Objectives
Being the god of wind, the seas, and prosperity, we decided to make those the pillars of our hotel. To build a strong brand that is known for how it upholds its reputation with its guest.
Inspiration | Adrift
Comfortability
Inspired by the Nordic Viking era, Njorden Hotel is an experience that makes guests to the sea while staying on the Olso coast The comfort of the guest was our main concern, were they can adrift around the hotel and city, making that our concept statement. We wanted guests to feel like they are being immersed in the Norse experience within the walls of our hotel. Being by the sea is a unique experience to give guests a moody boat room with port holes looking at the sea. Amenities are also important, as shown by the wine bar. Our goal is to pay homage to the Nordic culture.
Materiality
Our mood board reflects the materials that we want to use within our design. Our mood board overall is a heavy ambiance and a sense of intimacy. We want to pair this with warm-toned woods, highly textured materials, and dark blues.
Njorden Hotel Branding
Logo
Inspired by peeking through a port hole at a neighboring ship, the logo for the Njorden Hotel was created in homage to ancient Norse culture. The ship symbolizes the great deity, Njord, the god of the seas, wind, and prosperity. This logo invites guests in for a memorable experience that takes them back to ancient times.
Branding Package
Here we have a branding package that is catered to Njorden. The blues and green match the sea and forest in Oslo, and all images pay homage to the great city with Njord, organic lines representing the wind and sea he rules over, and the night sky with the northern lights above.
Fonts were also important to our branding. we picked primary fonts with cursive to look like old lettering, and more traditional fonts for primary and secondary text.
Restaurant Branding
The restaurant branding is similar to Njorden's and offers 3 meals with multiple courses and specialty drinks. The menu is catered to classic Norwegian meals to further the immersive experience for the guest in the Norse culture.
Ratings
The hotel also comes with multiple rooms ratings, amenities listings, seasonal activities, services and conservational considerations.
Floor Plan
Floor 01
Features:
- Large Lobby with seating
- Large restaurant with 3 meals
- wine Bar
RCP 01
Floor 02
Features:
$200 - $250
- Large desk space
- Large closet with suitcase storage
- Porthole view with smart glass
- 325 SQFT
RCP 02
Floor 03
Features:
$300 - $350
- Credenza with collapsable dining table
- Porthole seating with smart glass
- Kitchenette
- King bed
- 480 SQFT
RCP 03
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Perspectives
Perspective 01 | Lobby
Entering the space you are greeted by the logo and large pillars that intrigue guests to explore behind. This place is lit with natural light during the day by the large windows. the biking theme is started with the natural materials and rustic copper.
Perspective 02 | Wine Bar Entrance
The copper is prominent in this place to make it a rustic and simmering experience with water-like wallpaper.
Perspective 03 | Wine Bar Seating
There is a range of seating from standing height tables, sitting tables and booth seating.
Perspective 04 | Restaurant
The curved restaurant maximizes views and creates a sense of privacy for your party. The warm natural tones are paired with dark accents to mimic the water to give the guest the ultimate sea experience.
Perspective 05 | Guest Room
The room offers an intimate feel with warm materials and textured wallpaper. The port hole uses smart glass to perfect the amount of light entering the room for the perfect ambiance. The lowered ceiling over you bed and built in night stand creates a homey experience for guest.
Perspective 06 | Guest Suite
The guest suite has a little more room for guests to move around. it offers a luxurious feel with textured starry wallpaper. and the window seating maximizes the view of the sea from you room. The suite offers maximum storage with built ins and custom credenza.
Sections and Elevations
Elevation 01 | Guest Room Storage
Plenty of storage for suitcases and hanging clothes. A bench to assist when putting on shoes and a kitchenette with morning essentials.
Elevation 02 | Restaurant Host Station
Reflective surfaces draw guests into the space and the greenery dampens the sound from going into the lobby.
Section 01 | Floor 2 Guest Rooms and Fitness Center
Section 02 | Floor 1 Gift Shop and Lobby Entrance