Mood Board
Materiality
The materiality I imagined for this project was natural-toned woods, natural upholsteries, and highly textured materials. Lighting was important because it would be used to draw attention to specific spaces. Using durable materials such as brick, leather, and wood kept the space easy to maintain. I wanted to keep the space clean yet warm, which is why a rich green, which implies wealth, was the main color. Alongside a white to keep the space clean-cut and simulate professionalism.
Atmosphere
The atmosphere is moody, sophisticated, and comfortable. The target market was men in Brookings, South Dakota, which has a lack of clothing for the professional working masculine dressing population. I wanted to draw them in with an this heavy atmosphere that is not provided anywhere else.
Floor Plan and RCP
Floor Plan
Reflected Ceiling Plan
Reflected Ceiling Plan
Easy navigation was a priority, this was done by taking account of the customer experience through the usage of sectioning clothing types. The shell of the building was given to me, and designing around established features, such as the windows and front vestibule was a challenge. Creating highly functional the private spaces was important to make the space efficient for the employees spaces and inviting for guest in those more closed off areas, such as the dressing room. My discovery of using rooms to create a hallway towards the back of the store was the balance between privacy and accessability.
Reflected Ceiling Plan
Reflected Ceiling Plan
Reflected Ceiling Plan
The final application of the parti diagram resulted in the exposure of beams that also played into the circulation of the building. The diagonal lines are dynamic and pull customers into the space to explore more clothing options. A simple lighting design that focused around lighting was was placed on the show floor. The circle was once again implemented with a spherical lighting fixture above the cashwrap, which plays into the heriarcy of this area.
Perspectives and Elevations
Perspective 01 | Cash Wrap
Cash wrap and rich green branding wall with clean white and natural wood tones
Perspective 02 | Formal Wear
Textured materials and placement of the racks and display cases create a dynamic flow for the floor plan
Elevation 01 | Accessories
To encourage men to dress up any outfit, accessories are displayed in a case and on the wall with security measures to secure product safety.
Elevation 02 | Formal Display
The formal wear is displayed with the mannequin case in the middle to give combination inspiration. and room above to allow for decoration.
Elevation 03 | Dressing Rooms
Taken at an angle to see how the dressing room are entered.